Flat plans. Your brand included.
White-label included — never a paid add-on. Copyright removal from $98/mo. Full white-label — custom domain, branded portal, your-domain emails — from $198/mo. Others charge $1,188/yr just to remove their badge.
7-day free trial · No card required
Choose the right plan
Choose by content volume, number of assistants, white-label needs, seats, and client complexity.
Starter
Best for getting a first AI assistant live on your site.
One assistant trained on your content, with InsertChat branding. Upgrade to Pro for copyright removal and auto retrain.
Key limits
What you get
- 1 assistant
- 1,000 content sources
- 2 seats
- 5,000 credits
- 5,000 conversation history
- Weekly analytics
- Your logo on the dashboard
- Website, document, video, and FAQ knowledge
- 15MB file uploads
- "Powered by InsertChat" badge on the widget
No card required - Cancel anytime
Agency
Best for agencies and implementers running client assistants under their own brand.
Full white-label delivery: custom domain, branded portal, your-domain email, and client-ready reporting.
Key limits
What you get
- 20 assistants
- 15,000 content sources
- 4 seats
- 25,000 credits
- 25,000 conversation history
- Monthly analytics
- Full white-label access
- Custom domain
- Custom SMTP (emails from your domain)
- Data exports for client reporting
- Lead capture forms + centralized agent inbox
- Website assistant embed (bubble + iframe)
- Auto retrain when your content changes
- Human handoff to live chat (16 integrations)
- Zendesk + HubSpot CRM
- Shopify + WooCommerce
- Turn YouTube videos into assistant knowledge
No card required - Cancel anytime
Business
Best for high-volume white-label delivery and large client portfolios.
Scale white-label AI assistants across more clients and content sources with priority support.
Key limits
What you get
- Everything in Agency
- 5 seats
- 100 assistants
- 25,000 content sources
- 50,000 credits
- 50,000 conversation history
- All-time analytics
- Full white-label access
- Reseller-friendly for agencies
- Client-ready branding
- Data exports for client reporting
- Analytics dashboard for questions, leads, and content gaps
- Tag and segment users for targeted follow-up
- Priority support
No card required - Cancel anytime
Agencies run client assistants under their own domain, portal, and emails — one flat plan, extra agents and seats at $10/mo each.
Enterprise
Best for 51-200+ employee organizations with sovereignty, security review, or compliance needs.
High-volume content, multiple assistants, SSO, audit logs, security review support, and dedicated onboarding.
Talk to sales - We respond within 1 business day
Key limits
What you get
- Everything in Business
- EU AI Act compliant
- Self-hosting option (your EU servers)
- Full data sovereignty
- 6 seats
- 150 assistants
- 50,000 content sources
- 100,000 conversation history
- Maximum memory and context (200k tokens)
- API Access
- Webhooks
- Bring your own LLM (run models you already license)
- SSO + SAML
- Audit logs + compliance reporting
- Sync knowledge from your S3 or R2 buckets
- Custom server location
- Custom mobile app
- White glove onboarding
- Dedicated support agent
- Custom SLA options
What a white-label assistant actually costs
Most chatbot platforms sell the platform, then sell your own brand back to you as add-ons. InsertChat includes white-label from the Pro plan.
| Criteria | InsertChat | Chatbase |
|---|---|---|
| Platform plan | Pro $98/mo | Standard $150/mo |
| Remove "Powered by" branding | Included from Pro ($98/mo) | +$1,188/yr (~$99/mo) |
| White-label dashboard + custom domain | Included from Agency ($198/mo) | Enterprise only (custom pricing) |
| Email from your own domain (SMTP) | Included from Agency | Not listed on any public plan |
| Assistants included | 20 on Agency, 100 on Business | 1 per plan, +$300/yr each |
| Realistic white-label total | $198/mo, fully under your brand | $219+/mo and still not white-label |
Competitor pricing from public pricing pages, last verified June 11, 2026. Chatbase list prices: Standard $150/mo, branding removal $1,188/yr (~$99/mo), extra agents $300/yr each, white-label dashboard on Enterprise only.
Try the FAQ like a visitor.
Open product, pricing, security, integration, and free-tool questions in the same chat your visitors use.
InsertChat
Interactive FAQ
Hey. Pick a question below and see how InsertChat turns FAQs into clear, source-backed answers.
Pricing FAQ
What do I pay for with InsertChat?
Pricing depends on assistants, sources, usage, seats, and white-label needs. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat?
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Can I cancel anytime?
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and get 2 months free. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You get a warning before a limit. Upgrade or reduce usage anytime. Nothing stops without notice.
What counts as a source?
A source is any connected URL, document, YouTube link, or knowledge input. Your plan sets the source limit.
Is there a max file size for uploads?
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Do you charge for all messages, even unresolved ones?
Use approved knowledge and enable tools only when needed. Check the pricing page for how usage is measured.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
Do I need to buy separate subscriptions for each model?
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
If I use BYOK, do I still pay InsertChat?
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Can I use my own logo and domain?
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
Does InsertChat replace support staff?
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
What's the ROI case for pricing?
ROI comes from better discovery, fewer repeat questions, more leads, and clearer content gaps.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
What's included in enterprise that self-serve might not cover?
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Can I use InsertChat on multiple websites or products?
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
If I stop paying, do I lose my data?
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial — no card required to start. Add a card when you are ready to keep your assistant running after the trial.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial — no card required to start. Add a card when you are ready to keep your assistant running after the trial.
Keep your brand. Keep the margin.
Start free and launch under your own logo and domain. Upgrade only when you need more capacity — white-label is never an add-on.
7-day free trial · No card required