For Content & Audience Teams

Help readers find the content they came for

Turn your resource library into a branded assistant that points people to the right answer — and shows your team what readers ask, miss, and need next.

Resource discoveryTop questionsEvergreen value
Start for Free

7-day free trial · No card required

Comparison

The old way vs. the InsertChat way

Start by fixing the bottleneck that keeps slowing content & audience teams down: evergreen content gets buried as the library grows.

Without InsertChat

  • Visitors guess keywords and menu paths
  • Useful owned content stays buried
  • Teams lack direct content-gap signals
  • Generic chat tools do not match the brand
  • Evergreen content gets buried as the library grows
  • Readers and members do not always know the right search term
  • AI Overviews summarize your reporting and keep the click — the readers who still arrive deserve a direct answer
  • Editorial teams lack a clear signal for missing or outdated content

With InsertChat

  • A branded assistant trained on owned content
  • Natural-language discovery on the website
  • Lead capture and handoff when intent is clear
  • Analytics for top questions and content gaps
  • Ground answers in articles, resources, PDFs, videos, and FAQs
  • Use suggested prompts to guide visitors into common discovery paths
  • Turn top questions, unanswered questions, and most-used sources into content planning inputs
  • Launch under your own logo, domain, and tone — the assistant reads as part of your publication

Ground answers in content

Knowledge Base
Train your assistant on your data

Drop files or paste URLs

PDF, DOCX, CSV, TXT, URLs, Sitemaps

Sources

No sources added yet

Review visitor questions

Support Assistant
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OpenAI premium
Recommended for Content & Audience Teams

Start with the Pro plan

Readers arrive with questions your archive already answers. Show them the right article, guide, resource, recipe, or event — and learn what they were actually trying to find. Start with one content-rich assistant, then expand into more sources, assistants, seats, or clients once visitor questions prove the next priority.

$165/month
Billed monthly. Cancel anytime.
7-day free trial No card required Cancel anytime
Proof you can check

The facts do the selling

Plan facts, platform capabilities, and worked examples — every claim here is checkable, not a pitch.

Visitors ask in plain language and get answers grounded in your guides, articles, and archives — with links to the source pages.

InsertChat

Your archive, answerable

Platform fact

Analytics show top questions, unanswered questions, and most-used sources — first-party intent data Google no longer shows you.

InsertChat

Questions become content plans

Platform fact

The assistant runs under your logo, colors, tone, and domain. Readers never leave your brand to get an answer.

InsertChat

On brand by default

Platform fact

Interactive FAQ

Try the FAQ like a visitor.

Open product, pricing, security, integration, and free-tool questions in the same chat your visitors use.

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Interactive FAQ

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Hey. Pick a question below and see how InsertChat turns FAQs into clear, source-backed answers.

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0 of 5 questions explored Instant FAQ answers

Content & Audience Teams FAQ

What content can the assistant learn from?

InsertChat can use website pages, sitemaps, PDFs, documents, videos, transcripts, FAQs, help centers, product content, and other owned knowledge sources.

Can the assistant match our brand?

Yes. You can control the assistant name, logo, colors, welcome copy, suggested prompts, tone, custom domain, and white-label presentation.

What do we learn after launch?

You can review top questions, unanswered questions, most-used sources, lead captures, and content gaps so the site and assistant improve over time.

Do we need developers to launch?

Most teams can publish with a lightweight website embed. Technical teams and agencies can also use custom domains, API options, and deeper implementation support.

Can this help with content strategy?

Yes. Repeated unanswered questions and high-volume visitor topics become practical inputs for refreshing pages, creating new resources, and improving navigation.

Ready to make your content library easier to explore?

Start with one assistant trained on owned content, publish it under your brand, then expand once visitor questions prove the next priority.

Start for Free

7-day free trial · No card required

Knowledge
Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Brand
Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Launch
Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Learn
Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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InsertChat

The AI assistant platform that's actually yours — white-label included, never a paid add-on.

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